Is SEO a Necessary and Measurable Investment?

There’s a debate taking place in the marketing world about the nature of search engine optimization (SEO). Is it really a distinct marketing channel? More importantly, has it become such a business necessity that it’s unnecessary to measure its return on investment?

While the first question understandably interests marketers, it’s not of much interest to businesses, especially small businesses, looking to allocate precious marketing dollars. The return on SEO is where the rubber hits the road.

So is SEO a necessity? Or is it a marketing expenditure to be judged on the basis of ROI?

It’s both.

SEO is, in fact, necessary in today’s marketplace. Potential customers do not use the phone book. They use a computer, smartphone or tablet to find what they need. Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.

But it’s also necessary to have people to provide that product or service to a customer. Businesses are certainly interested in employee productivity, and use various means to measure it. Nearly every expenditure has an ROI, either in terms of reducing cost or increasing revenue. SEO is no different.

These are the methods we use to measure SEO ROI.

The first measure is organic website traffic, and whether it is increasing or decreasing over time.

The second is rankings, where a site comes up in a search. That’s actually a rather difficult measure to determine. But there are places to obtain it. Third-party companies such as Moz.com provide ranking data and can demonstrate how those rankings change over time. Even Google provides this information to webmasters.

The third measure is what we call “entrances.” This boils down to how many of a site’s pages are receiving organic referrals. Of course, the more pages, the higher the return.

Finally, the measure that means the most to most business owners is leads, prospective customers who have expressed interest in your product or service but not yet purchased. In most cases they express that interest by completing a web form or calling your business. How many web leads? How many phone calls? And, critically, what is the cost per lead?

If lead measurement is missing from the equation, the first three metrics do not matter. If the leads don’t meet expectations, and the price per lead is not competitive with other marketing channels, then the ROI is not sufficient.

Does that mean a business shouldn’t invest in SEO? No. But it will certainly influence the amount invested.

SEO is like Facebook and other social media — a must-have in today’s Internet-driven consumer experience. But it’s a must have that must show sufficient return to justify growing investment in it. A reputable SEO firm can measure that ROI.

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Best Questions to ask an SEO Agency

Snake oil salesmen. Scam artists. Outdated, ineffective tactics.

When you’re thinking about hiring an SEO agency, you want to avoid any and all of the above. But with so many people claiming to be SEO experts these days, how can you weed out the con men and find a capable SEO partner?

There’s good news. Even if you don’t know much — or anything — about SEO, there are still questions you can ask that will help you determine if an agency is worth hiring or just making promises they can’t keep.

1. Can You Guarantee Specific Results?

The best answer: “No. Nobody can.”

2. How Long Will It Take to See Results?

The best answer: “I’ll need to check how competitive your niche is, but typically it takes about three to six months to start seeing results.”

3. Have You Ever Worked With a Business Like Mine Before?

The best answer: “You bet! Here are a few examples,” or, “No, but we’ve worked with businesses in a similar situation — here’s how we helped them.”

4. How Has SEO Changed in the Past Few Years?

The best answer: “Things have changed an awful lot! From the Penguin update, which changed how people build links, to the Panda update, which influenced how we create content, all the way to Google Hummingbird…”

5. What Parts of the SEO Process Do You Outsource?

The best answer: “While we handle all of our strategy in house, we do outsource X to [credible provider]” or “We handle everything in house — would you like to meet our team?”

6. What’s Your Link-Building Process?

The best answer: “We take a content-first approach to attracting links while also capitalizing on safe, proven outreach and content promotion methods.”

7. How Do You Choose the Keywords We’ll Be Targeting?

The best answer: “It’s a combination of relevance, searcher intent, traffic volumes, and competition level.”

8. What Metrics Do You Think Are Most Important to Measure?

The best answer: “It’s multi-faceted, but the most important thing is that we’re driving leads and sales.”

9. What Will the Process for Implementing Changes Look Like?

The best answer: “Anything that lets you know they have a system in place and that they understand changes will need to be made.”

10. What Do Your Reports Look Like, and Can I See One?

The best answer: “Absolutely! Here’s an example of what we send out clients. Let’s talk through it.”

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SEO tips

3 Simple SEO Tips

Here’s how you can get your website found–even if you’re not an expert in SEO.
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A friend recently asked me to write about the difficulties that start-up owners go through to optimize their website and get found.

Without optimization, your website will be a tiny speck of salt in a vast–and rapidly expanding–cyber universe. Chances are, your market is probably packed with competitors, and any SEO consultant is going to ask for thousands of dollars a month just for the basic package.

Aside from dedicating every waking moment to understanding how SEO works, what new tactics are trending, and what Google really dislikes this year (coming in the form of Penguin and Panda updates), it’s going to be quite hard to start receiving significant sales in the first months–or year–after you go live.

Here are a few things you can do to get started:

Optimizing Your Page Titles

Adding meta titles to your pages is the first and simplest thing you will need to do to let search engines know, “Hey, I’m out here, and I’m relevant for this keyword”.

Every SEO expert will tell you that prior to beginning, they will need to find what the relevant keywords for your site are. Truth be told, this is something you can also do yourself. If your industry is particular (or specific), you probably know it better than any consultant.

Do some research, and find out what the most relevant keywords for your site are. Look at your competitor’s page titles, for example. Aside from this, I would focus on “long-tail” keywords, which involve phrase-like words and are more specific to a particular topic (3 or 4 words). Long tail keywords convert better, and are easier to rank for.

“Natural” Link Building

Everyone that has a website has heard about link building, which essentially entails getting other websites to link back to your site. How to do this, however, has changed dramatically in the past few years, and doing it incorrectly can actually hurt you.

Recently, Google’s algorithms were created in a way to detect “unnatural” links like certain paid links, overdone anchor texts, etc. This can get complicated for a freshman SEO strategist, but the bottom line is, links should not be forced. They should happen organically, and the way to solicit them and be successful at getting good links has a lot to do with the content you create.

Great ideas for natural link building involve writing guest posts on interesting blogs, successful social media activity (and building followers), and associating yourself with other bloggers with relative interests. A high-traffic blog is only as good as its content, otherwise readers wouldn’t visit it often. If your cause is interesting–and related to a topic fellow bloggers care about–chances are, they will want to talk about you.

Fascinate With Content

Aside from writing content on other blogs, you also need to write interesting content on your website. In the old days, writing content on your website could include a bunch of gibberish and bad grammar. As long as the targeted keywords were jammed in there somehow, you would have good rankings on search engines. Those days are gone. Nowadays, creating fascinating content is the one distinguishing factor that can be unique to you.

From info graphics to video blogs to inspirational stories, you have to put yourself out there. Say something bold. Write about things that people care about. Put out an inspirational image. Make your audience laugh, cry… make your readers identify with your experience. This is my strongest suggestion for any aspiring ecommerce start-up: start with a daily blog, build your followers, and then blend in your ecommerce shopping cart onto your site. If you apply the analogy of the chicken and the egg, content is definitely the egg, which comes first in my book.

Once you get these three points down, you should start seeing an increase in traffic, a deeper interest in your products, and eventually, it should transfer into sales. As soon as your sales start growing, reinvest your earnings on expanding your traffic-building strategies. From PPC campaigns, to affiliate marketing, to an SEO consulting firm, they’re all options I recommend–once you have an initial following.

I still look back at the early years of doing business and think that the grassroots strategies we came up with back then–in the guest bedroom of my old condo–were far more brilliant and exciting than what we do now. It’s hard, but doable! After all, what that’s worth it, isn’t?

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3 Stages to Creating a Successful Homepage

Creating the homepage of your website is the biggest moment for your digital marketing campaign. You’ve created a budget, hired an agency, created copy and details for colors and icons, and gathered opinions. After all this is not only your company on the line but your brand right?

Think again.

Looking at the home pages of successful growing businesses you’ll see that they evolve overtime. You’ll also notice that they follow a process of evolution that moves in 3 stages.

Stage 1: Validation (What You Think Customers Want)

When you first launch, you’re really just testing a hypothesis: that you’ve created a product the market wants, and you’ve presented it in a manner compelling enough to convince visitors to try or purchase it.

Sure—personal experiences, research, and conversations with prospective customers can go a long way toward helping you launch with messaging, positioning, and branding that hits the mark, but here’s the truth: no one has any idea how effective their marketing will be until traffic starts hitting the page.

Everyone wants to put their best foot forward when making a first impression, but this might not even be the first impression that matters.

Stage 2: Co-Creation (What Customers Say They Want)

Once you have customers, actually talking to them will be one of the best ways for you to zero in on the words and phrases they use to describe how your product has helped them.

When you see and hear how your customers are using your product to solve their problems, how it makes them feel, and how they think you can improve it, you’ll gain invaluable insight that can push your positioning, branding, and marketing forward.

Stage 3: Authority (What You Know Customers Want)

Steve Jobs famously said, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

This quote initiated great conversations about customer feedback, and in many ways it also applies to the second stage of home pages.

After all, if people don’t really know what they want, why rely on their language to create your copy?

The first thing to realize is that not everyone takes Jobs’ opinion on this matter as gospel. There’s plenty of evidence that customers often do, in fact, know what they’re talking about.

Balance is important. Your customers may tell you exactly where they want to go, but that doesn’t mean you’ll never have to hold their hands and guide them along the way.

That’s why many companies utilizing direct customer quotes or language on their home pages eventually move on to something else. Not because they’re getting bad results, but because as companies grow and the brand evolves, they tend to seek new territory—different places to take their existing customers, and alternative places to find new customers.

Continuing Home Page Growth

Regardless of where you are as a company—whether you have zero customers or thousands—some things never change. You’ll always want your home page to convert more visitors into customers. You’ll always want a brand that customers love.

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2016 Brings a New Approach to SEO

Google has made changes to its search algorithm and how it ranks websites, meaning companies will have the task of reworking their Search Engine Optimization (SEO) across their campaigns.

We’ve highlight new SEO approaches and key factors that matter for search engine results that companies must focus on in 2016.

1. Rethink Keyword Research

In the early days of SEO companies would spam their pages with every keyword they could think of to try and bring traffic to their site. Because of this many believe keyword research to be a dying field. However, this is not the case keywords research has simply become sophisticated to the point that people no longer search for exact keywords. According to google, around 70 percent of searches are for synonyms of keywords. This change requires Google to identify and understand what a user is searching for and present them with the right results.

Now Google is focusing on the intent of the search versus the specific keywords used, making searches more organic than mechanical. Businesses need to work on developing content that is relevant to your audience’s interests, while also creating content that includes different items they might search for.

2. New Content Rules

Creating content for SEO by this point should feel like second nature, which is why it’s important to update yourself on Google’s changing expectations for optimal content. Searchmetrics has compiled a number of content factors that affected SEO rankings in 2015. This list includes header & meta tags, word count,internal links, and how keywords are distributed.

3. Embrace the User Experience (UX)

Cross platform compatibility and site speed have shown an affect on search rankings in 2015, however, going forward you will have to pay attention to more variables. User experience (UX) is a major area that influences search ranking, these areas include such items as proper content structure and useful internal linking.

Google has moved towards bridging a gap that used to exist between optimizing your site for search engines and optimizing your site for users. This encourages you to evaluate every factor that determines how easily users interact with your website and content.

4. Rethink Link Building

In the early days of SEO, companies used link building strategies such as listing sites on web directories, posting links on low quality web sites, and leaving links in forums. These forms of link building no longer help your rank and in some cases can actually hurt your rank in Google search. Because of this it’s important to value legitimate, high quality citations and mentions like never before. Having a network of publishers and influencers goes a long way to building high quality links  through mentions and citations on their platforms.

5. Think Local

Local search optimization is an area of SEO that no business can afford to ignore even if you operate on a national or international scale. According to seoClarity’s research, local search results rank number one 93 percent of the time, compared to 25 percent of the time in older analyzes. So if your business has no local presence, it’s increasingly likely it won’t rank high in search results.

6. Build Your Social Media Empire

Building a social presence has been considered an essential marketing strategy for a while now, but new research from Searchmetrics has shown that Google is now taking social signals (shares, tweets, +1s, etc.) into consideration for search ranks as well. In fact, they found that the number of social signals on Facebook, Google+, Twitter and Pinterest all correlated with higher rank position in Google.

For enterprise businesses, this means that building a social media empire across relevant platforms and assigning a team to promote and engage is more important than ever before – not only for building brand awareness, but for remaining competitive in search.

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Should Your Digital Marketing be done In-House or From an Agency?

For most entrepreneurs, especially those of new or small businesses, the prospect of a Digital Marketing is burdened by one major factor: cost. Optimizing for search engines is a long process, and as a result, its ultimate payoff is delayed and uncertain. Paying a fixed rate for your Digital Marketing efforts over the course of several months would eventually start to see a small return, and then a larger return as the months continued. If implemented properly, a successful Digital Marketing campaign would eventually return every cent that was initially invested into it.

Few entrepreneurs have the capital, time, or patience to go through with this long-term model, especially when there’s no explicit guarantee of success. Most realize that Digital Marketing is important, due to the sheer popularity of online search for finding information in the modern era, but need to carefully consider the costs and risks before moving forward.

The two main options for a Digital Marketing campaign are trying to do it yourself, with your own internal resources, or to partner with an Digital Marketing agency or freelance professional, who can do the work for you. Each have their own advantages and disadvantages, depending on what type of person or agency you hire, but ultimately, one will be more cost effective for your campaign than the other.

The Upfront Costs

The most important financial factor for most entrepreneurs will be the upfront costs of either an in-house Digital Marketing team or an agency. It’s possible to try and optimize your web presence yourself—but you’ll quickly find the sheer amount of effort required to make a real impact extends beyond your current capacity or expertise. Therefore, the main options you face are hiring an agency for a long-term contract or hiring a dedicated Digital Marketing expert (or Digital Marketing team) to do the work for you.

Agencies tend to offer package plans based around your needs. I’ve seen some agencies offer extremely basic Digital Marketing services for $500 a month or less, but you tend to get what you pay for. Typical Digital Marketing packages range from $1,000 to $10,000 a month, depending on the size of your business and your current needs, and can vary depending on what other services you want to add. One advantage to agencies is that you can piecemeal the work and only pay for what you intend to use.

The Expertise/Efficiency Factor

Agencies work with teams of Digital Marketing specialists. They generally have multiple writers, developers, social media experts, and expert resources in a host of other Digital Marketing areas. When enlisting the help of an agency, in any given week, you might be paying for two hours of a writing specialist, two hours of a social media specialist, and three hours of a link building specialist. This segmented work style leads to greater efficiency, meaning more total work will get done for the same time and money spent, and a greater degree of expertise during the work execution, meaning the work is done better (because each component of it is performed by a specialist rather than a jack of all trades).

The Best Choice

From a cost-to-benefit perspective, in most cases, working with an agency is going to be a better option. You’ll lose a little bit of control and perhaps transparency, but the result tends to be more professional, more organized, more efficient work, though it will typically come at a higher price than an individual.

Of course, if you’re working in a much larger company, the situation demands more thought. You’ll have access to a bigger budget, meaning you can afford to hire niche experts within the Digital Marketing industry and you’ll need to see bigger, better results than can come with the typical, formulaic agency approach.

Think about your budget, think about your goals, and the most cost-effective option should become clear to you.

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4 Pieces of SEO that Increase Website Traffic

You’ve had your website up for months and consistently post to your blog, but haven’t seen much in terms of traffic. If you’re wondering what could be missing it might be these 4 parts that could change the tide for you.

1. Keywords
When you create content, whether it’s copy for your website or a blog post such as this one know the words that people are searching for. Every page you create should be built around keywords that are important to your company and your visitors. When you are creating your pages for your website, use the best keywords.

Use tools such as Google search and Google Keywords  Planner to find the best keywords for your industry. When you start typing in the search bar on Google it gives you suggestions of popular words and phrases that people are using. Google Keyword Planner will go one step further and tell you popular phrases and the search volume within a geographical area.

2. Image tags
Think about how many images you have on your website. Do you know that each one of those images can help your organic ranking with Google? When Google indexes a website they see an image name but will not understand what that image truly is. If you don’t tag your image, Google will not know how to identify that image.

Yoast is a plugin for WordPress, this plugin reminds you to tag your image. Once images are tagged Google will know what the image is. At this point Google will know how to index the image and when to display it in search results.

3. Meta description
When you search on Google you see a description below the title and URL. That sentence is the meta description of what the page is about. This important summary tells everyone what they will learn on your page. This summary should be engaging and prompt people to click onto your page. Using call to action words such as “learn” encourages them to fidn out why the information on your page is important.

4. Backlinks
At one point in time Google held more value with backlinks over everything else. However, in today’s age backlinks no longer hold the stature it once did. Now backlinks must work in conjunction with everything else we’ve listed prior.

Backlinks are incoming hyperlinks from another webpage. The more reputable the website that the link is coming from the better it is for you. For instance, a backlink from huffingtonpost.com will hold more weight in Google’s search algorithm than a link from bobsobscureblog.com.

With these SEO tips we hope that you can improve the quality of content that is posted to your website and see increased growth in the traffic to your site. As always if you require help with you website or digital marketing efforts feel free to contact us at Tech 1 Peripherals.

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Why Local SEO Should be a Digital Marketing Priority

Local SEO has caught the attention of marketers everywhere with the continual updates Google and other Search Engines make to their search algorithms. By optimizing your site for a geographic area, you ensure an increased visibility for your business in searches that are within that area. While this concept is truly genius, many marketers consider this method as simply a gimmick. Many marketers see local SEO as an add-on to their strategy, something to be done after all other portions of your campaign is set up.

Local SEO is far more powerful and more important than most people realize. Here are a few reasons as to why local SEO should be a top priority for your overall marketing strategy:

1. It’s not any different than Nation SEO

The techniques employed for National SEO are similar to those used for Local SEO. The only difference is tweaking the geographical area that you are speaking to. This means there is nothing new to be learned only a change in process. Most markets stay away from Local SEO simply because it’s another strategy to master – while this is not the case. A transition should be smooth and painless.

2. Your Competition is Relatively Low

Let’s turn the clock back a decade, when not every business had a website and even fewer businesses were marketing themselves online. Move the clocks back to today, unless you’ve been on the internet marketing with a website for the past decade, it will almost be impossible to rank nationally for broad keywords. However, locally your market is guaranteed to not have seen saturation on the same level as national SEO. Instead of dealing with an entire nation of competition you will have narrowed the playing field to your targeted areas.

3. Local SEO Costs Less than Nation SEO

Let’s say you’re trying to rank for two different keyword topics. On a national plan, you’ll spend months trying to rank with high-authority backlinks and tons of great content—both of which cost significant money—and you’ll end up near the bottom of page one, if you’re lucky. On a local plan, you’ll use more cost-efficient strategies like moderate link building tactics, moderate content efforts, and the cultivation of local reviews, and you’ll have a very good chance of ending up at a top rank. All in all, you’ll be spending less for equal or better results.

4. Local Searches are Dominating

While an argument could be made that the majority of national queries see more traffic than their local counterparts, the actual number of local searches is high and growing. Because mobile devices are at peak popularity and geographic indicators are in practically every online-enabled device, almost every modern user search becomes a local search by default these days.

5. Some Tactics are Hands Off

Positive local reviews are one of the best ways to increase your local rank, and you’re forbidden from buying or soliciting those reviews. Instead, all you have to do is make sure your customers know that you’re listed, give them great service, and let them do the rest on their own time—it’s less work required of you!

6. Grow Your Community

Most local SEO strategies are dependent upon your community. You’ll be submitting and circulating good press on local news outlets. You’ll be building relationships with individual community members and other local businesses. All these things will increase your rank, but even more importantly, they’ll help your community grow to love your business.

7. It’s Going to Grow in Importance

Local searches may start being relevant to a neighborhood or city block, rather than just a city or region, and local businesses may be able to make special offers based on physical location. Meanwhile, national SEO will only become more competitive, especially as Google increases the functionality of the Knowledge Graph, which could take away a significant portion of national search traffic. As important as local SEO is today, another five years will make it even greater.

Because of local SEO’s low competition, it should only be a month or two before you start seeing results, and from there, the sky’s the limit. Now’s the time to start, don’t let the opportunity pass you by.

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Google My Business Helps Businesses and Customers Connect

Google wants to create a better business directory and, this time, they mean business.On Thursday the tech giant launched Google My Business, a one-stop way for merchants to manage their presence on a variety of the company’s properties including search, maps and Google+.

Business owners that had been using Places for Business or Google+ will be transitioned to the new platform. There is also an Android app that can be used to manage business information and respond to customer reviews.

“The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be,” Google posted in a blog entry.

Google lauds the program as a way for businesses to better understand their customers and cater to their needs. The new system will integrate with Google’s AdWords platform and provide businesses with data about customers and engagement.

The program is a simple way for Google to compile accurate business information that its various properties can then use to improve its other properties. Having a directory of accurate and easily referenced business data should be particularly helpful for mobile and contextual search, which heavily relies on combining user data with search results to provide better results.

Users already tend to ignore search results past the first few items. One study found that the first three returns of a search receive about 60% of the traffic.

Mobile search is an important part of the future for Google, which made its name as a search engine. Desktop search is expected to decline as mobile search grows — a trend that has already had an impact on Google’s revenue.

Google isn’t the only tech company to try to embrace businesses. Yahoo has also made moves to bolster its mobile search offering, partnering with Yelp to provide information that will be similar to the data compiled by Google My Business.

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April 21 Is Your Last Chance for Mobile Optimization

For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous.

Aside from a “mobile-friendly” tag associated with various sites in mobile search results, it hasn’t been entirely clear which factors Google considers when calculating mobile rankings or how many sites (or which ones) are currently affected. Because of this, many business owners have postponed or avoided optimizing their sites for mobile devices, and have survived to tell about it.

Starting April 21, that’s all going to change.

According to a recent Google blog post, the search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined. Starting on April 21, this new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.

Scope of the update

If you’re aware that Google already considers mobile usability as part of its ranking calculations, you might wonder why this April 21 deadline, dubbed “mobilegeddon,” is important.

It’s true that many of Google’s “updates” are actually just data refreshes and tweaks that hold little bearing on existing search rankings. However, Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of the largest and most impactful search algorithm updates Google has ever launched.

For now, we don’t know much about the update itself, so it’s not entirely clear what that impact will be. We do know that it will change the way Google evaluates the mobile-friendliness of websites, but we don’t know what new factors will be added or how dramatically these factors will be able to change a website’s search visibility. Given Bahajji’s comments, it’s reasonable to guess that the majority of non-optimized sites on the web could see significant decreases in search visibility.

The trend toward mobile search

By some estimates, more than 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users.

In addition to the upcoming algorithm update, Google is already starting to roll out ranking changes based on information from indexed apps of signed-in users. This may have a major impact on how search results are displayed as well as what type of results are displayed. While traditional search results exclusively display websites, future search results could focus on apps and other mobile tools.

How to prepare

If your site is already mobile-friendly, you won’t have much to worry about. However, if you’ve not yet implemented a mobile strategy for your online presence, now is the critical time to get it done. Follow the steps:

  • Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
  • Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
  • Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.

You may find the following resources helpful:

Google additionally offers two tools you can use to check whether your site is mobile-friendly. First, you can use the appropriately named Mobile-Friendly Test to see whether your site meets initial qualifications. It’s not entirely clear whether this checklist will cover all the factors the April 21 update will introduce, but since it’s coming straight from Google, it’s safe to assume it’s fairly reliable. Google Webmaster Tools also contains a convenient Mobile Usability Report you can run to examine your website as Google sees it. If you find any errors or discrepancies, you have roughly one month to get them all fixed.

This April 21 Google update looks to be the biggest mobile-related algorithm change we’ve ever seen, but I’d bet money that it isn’t the last. If you don’t have a mobile version of your site in place by April 21, your search visibility could be seriously hindered.

 

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